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Showing posts with the label Neil Huffman Volkswagen

History of the Volkswagen Beetle and “The Ad that Changed Advertising”

The Volkswagen Beetle is one of the most iconic vehicles ever created. Though it has gone through many revivals and recent speculations of its discontinuation , the Beetle was once the best-selling car ever and remains one of VW’s most popular models. Despite its small size, it had a big hand in changing the face of advertising as we know it. Here is the story behind VW’s “Think Small” campaign that helped the German-made Beetle become an American icon. The First Beetles The idea of the Beetle was conceived in 1931 , when automotive engineer Ferdinand Porsche and motorcycle manufacturer Zündapp developed the Porsche Type 12, or “Auto für Jedermann” (“Car for Everyone”). Two years later, Adolf Hitler commissioned Porsche to develop a “people’s car” (“Volkswagen” in German) that could seat a family of five. The first prototype was created in 1935, featuring the distinctive round shape and air-cooled, rear-mounted engine of the classic Beetle. Although designed in t...

Five Reasons to Buy a Volkswagen

If you are in the market for a new vehicle, you have a lot of options. While most cars out there will get you from point A to point B, not all models are created equal. Some brands offer more in terms of reliability, fuel efficiency, safety and, of course, pricing. Volkswagen has set itself apart in these categories and more since the automaker’s debut in 1937. If you have not considered Volkswagen before, these are the top reasons to join the VW family. Fuel Efficiency According to J.D. Power , gas mileage is one of the top reasons people choose a specific model. Fortunately for potential buyers, Volkswagen carries a large selection of fuel-efficient midsize and compact cars. For example, the 2018 Passat, Golf and Beetle are all available with 30 or more mpg highway . If you are looking for a sedan, the 2019 Jetta is one of the most fuel-efficient vehicles in its class, offering an impressive 37 mpg combined – better than the Chevrolet Cruze, Toyota Corolla, Honda ...